{
  "name": "ON Purpose",
  "url": "https://onpurpose.work",
  "tagline": "Turn ON What Matters Most",
  "mission": "ON Purpose helps leaders turn values into daily action through a practical framework and peer community for purpose-driven culture.",
  "voice": {
    "tone": ["Confident", "Warm", "Practical", "Human"],
    "principles": [
      "Speak plainly. Avoid jargon.",
      "Lead with belief, back with action.",
      "Never use em-dashes.",
      "Use text-wrap balance/pretty; avoid widows."
    ]
  },
  "colors": {
    "primary": { "blue": "#307FE2", "blueDark": "#1a5cb3", "blueLight": "#E3EBF5" },
    "accent": {
      "green": "#00B373", "greenLight": "#E6FAF3",
      "pink": "#C964CF", "pinkLight": "#F5E6F6",
      "orange": "#E04F39",
      "yellow": "#E0E722"
    },
    "neutral": {
      "navy": "#0F1B3D",
      "charcoal": "#1E293B",
      "slate": "#647692",
      "gray": "#647692",
      "grayLight": "#E3EBF5",
      "white": "#FFFFFF",
      "off": "#FAFBFD"
    }
  },
  "typography": {
    "headings": { "family": "Fraunces", "source": "Google Fonts", "usage": "Editorial headlines, hero H1/H2" },
    "body": { "family": "DM Sans", "source": "Google Fonts", "usage": "Long-form and paragraph copy" },
    "ui": { "family": "Figtree", "source": "Google Fonts", "usage": "Navigation, hero labels, buttons" }
  },
  "logo": {
    "primary": "https://onpurpose.work/og-image.png",
    "favicon": "https://onpurpose.work/favicon.ico",
    "ogImage": "https://onpurpose.work/og-image.png"
  },
  "framework": {
    "name": "Believe, Align, Act, Share, Repeat",
    "steps": ["Believe", "Align", "Act", "Share", "Repeat"]
  },
  "topics": [
    "Purpose-driven leadership",
    "Organizational culture",
    "Employee engagement",
    "Values activation",
    "Conscious capitalism",
    "Leadership development"
  ],
  "social": {
    "linkedin": "https://www.linkedin.com/company/on-purpose-work"
  },
  "contact": {
    "email": "justin@rule29.com",
    "url": "https://onpurpose.work/contact"
  }
}